Our Story

The heart of Nirvana Botanicals lies within Alanna Rainey, our CEO and Founder who created the brand a day after her 30th birthday while at home in New Jersey. She recently big-chopped and found it difficult to find products that were certified "clean" to help nourish her hair back to her desired length.

Dreading the 3 hour wash day routine, Alanna created Nirvana Botanicals: A plant-based curl care line dedicated to nourishing curly, coily, and kinky textures. 

Alanna chose the name Nirvana to tie back to the enlightened feeling and synergy one feels after having freshly washed and styled hair. Botanicals gives a nod to our commitent to using chemical-free, plant-based ingredients in all of our formulations. Nirvana Botanicals. 

At Nirvana Botanicals, our mission is to take the chaos out of your wash day routine. We've made the commitment to providing you with quality, wholesome ingredients to help make your natural curl journey as joyful as possible. With Marula Oil and Manuka Honey bases in our entire product line*, we're confident that our produts will help strengthen curly textured hair while helping to retain moisture and thus promoting hair growth. 

 Curly, Coily, and Kinky textured women are often stepped over in the hair care industry as companies continue to formulate products using harmful chemicals that are damaging to natural hair textures. At Nirvana Botanicals, we are a clean beauty brand using all-natural, plant-based ingredients that are paraben, sulfate, and silicone-free. Sourcing sustainable products is important to us as our products will be small-batched and handmade with love. Our product line is cruelty-free, made with organic ingredients, and free or harsh chemicals and toxins. At Nirvana Botanicals, transparency is our ethos. 

     We're so particular about formulating the cleanest products for our curly, coily, and kinky textured family that our products will be certified "clean beauty" items with products that can be labelled as: 

    Curly Girl Friendly

    Clean at Sephora 

    Whole Foods Approved

    THANK YOU FOR BEING HERE WITH US AND WE CAN'T WAIT FOR YOU TO SEE WHAT ELSE WE HAVE IN STORE. 

    *All products except the Stimulating Growth Elixir and CoCo Dream Buttercreme. Full product line coming soon.